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The new design of the 51 East City Center was unveiled in Doha Qatar. The City Center showroom is to house the very first Rolex store in the State of Qatar. The showroom designs were recently unveiled by the Deputy Prime Minister and Minister of Energy and Industry H E Abdullah bin Hamad Al Attiyah. The new showroom in Doha would be a forerunner to the 51 East flagship store which is set to debut in the Lagoona Mall in September 2010. The 1300 sq m showroom will have a space of 65 sq m specially dedicated to Rolex timepieces. The legacy of Rolex has traveled far and wide and people the world over recognize the watch-maker as one of the most prestigious luxury watch brands in the world.

The Rolex boutique will be spaced over an area of 65 sq m and will be specially designed by the architecture team of Rolex. Not only is utmost care taken while preparing a Rolex timepiece but also as much hard work and attention goes into the making of a Rolex showroom. The fittings in the Rolex showroom would be taken care of by Italian designers specially appointed by Rolex. The 51 East City Center showroom will feature a contemporary layout and will be designed specifically to ensure ease of shopping along with a comfortable and sophisticated environment. The showroom shall have a large retail area with more displays as well as a dedicated fashion space. The showroom will also feature store-in-store boutiques.

The 17,000 sq m Lagoona Mall flagship store which is set to open September next year will also house an independent Rolex boutique. The Lagoona Mall will also house shopping salon, spa, children’s wear and playground, home accessories, café, optician store, beauty and cosmetics and evening and bridal wear. With the opening of these fine Rolex boutiques, Qatar would now have the brilliance of Rolex timepieces available closer home. In addition to the Rolex boutique, the 51 East City Center showroom will also feature the finest brands in cosmetics, fragrances, finest and latest technology IT products and cell phones as well as the industry’s best musical instruments. The people of the State of Qatar will be able to choose from a wide range of these Swiss manufactured timepieces with a simple visit to the showroom.

Rolex has been a pioneer in the watch-making industry and has many firsts to its claim. Rolex was the innovator behind the first ever wristwatch to feature an automatically changing date on the dial, which is now known as the Rolex Datejust range. Rolex also made the first wristwatch case that proved to be waterproof down to depths of 100 m and ever since the feature has been a standard in its Oyster collection. Rolex can also boast of being the watch-maker to earn the most coveted chronometer certification for its wristwatches. The COSC chronometer certification that each Rolex timepiece features can only be earned by a watch if it survives 15 days and nights of testing and still displays extreme precision of time. All these innovations and more have helped add to Rolex’s brilliant image of a trusted luxury watch-maker.

Tags: 51 East City Center, Doha, Qatar, Rolex

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on Sunday, December 27th, 2009 at 12:26 pm and is filed under Rolex Culture, Rolex Events.
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